Day 9 · Digital

Unsubscribe from the shops

Unsubscribe from five shops' marketing emails today.

A sale email is a shop that followed you home. It arrives when you were not looking for anything, and it leaves a small want behind. Search your inbox for 'unsubscribe', start with the shops, and clear five. Most mail apps now put a one-tap unsubscribe at the top of the message. Five more tomorrow. The wants that go quiet were never really yours, and the ones that stay you can meet on your own terms.